Introducing Malbec Wines from Mendoza, Argentina: Now in the Blu Brands Catalog!
- BLU BRANDS LLC
- Sep 11
- 2 min read
At Blu Brands, we are pleased to announce the addition of Malbec wines from Mendoza, Argentina to our catalog. This expansion is designed to complement our existing snack, candy, and beverage distribution, providing licensed retailers with a curated wine selection backed by origin, quality, and proven market demand.
⚠️ Disclaimer: For licensed retailers only. Not for public distribution.
The Story of Malbec
Malbec is a grape originally cultivated in southwest France. In the mid-19th century, it was introduced to Argentina, where the climate, altitude, and soils of Mendoza allowed the grape to flourish. Today, Mendoza produces over 75% of the world’s Malbec, establishing itself as the global reference point for this variety.
What Makes Malbec Stand Out
Malbec from Mendoza is recognized worldwide for its distinctive characteristics:
Deep Color and Rich Flavor: Known for its dark purple hues and aromas of plum, blackberry, and cherry, often complemented by subtle floral or spice notes.
Smooth Structure: Softer tannins compared to traditional French Malbecs, offering a balanced and approachable style.
Versatility: Available as classic red, rosé, or even white Malbec, providing flexibility across different occasions and customer preferences.
Market Context in Texas
Wine is an established and growing category in Texas. According to recent industry data:
Texans consumed more than 60 million gallons of wine in 2020, reflecting strong consumer demand 【Sommly Blog】.
The total economic impact of the Texas wine industry is valued at $24.4 billion in 2025, including production, distribution, and retail sales 【WineAmerica】.
While Cabernet Sauvignon, Merlot, and Tempranillo are widely recognized in the state, Malbec continues to grow as an attractive option that balances quality with accessibility.
Opportunities for Retailers
Adding Malbec to your assortment can help strengthen your store’s beverage portfolio by:
Offering a globally recognized varietal with strong consumer awareness.
Providing clear storytelling around origin and authenticity.
Enabling cross-category promotions, such as highlighting wine alongside snacks, cheeses, or prepared foods.
Expanding choice with multiple styles: red Malbec, Malbec rosé, and Malbec white/dulce, like those now available through Blu Brands.
Conclusion
Malbec represents more than just a new addition to our catalog—it is a category with history, recognition, and demand that aligns with today’s retail opportunities. By introducing these wines from Mendoza, Blu Brands continues its mission to support licensed retailers with genuine flavors, proven demand, and strategic distribution.
Here’s to building stronger beverage programs together.
Sources
WineTourism.com – Malbec Grapes: History and Origin
Vinerra.com – Malbec In-Depth Grape Varietal Profile
Sommly Blog – Texas Wine Industry Trends
WineAmerica – Texas Wine Industry Economic Impact 2025
Wikipedia – Texas Wine
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Explore the Blu Brands Wine Catalog
Discover our curated selection of Malbec wines from Mendoza, Argentina—along with rosé and white Malbec options—now available exclusively for licensed retailers.
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